The Most Popular Business Website Design Trends in 2015

Web design experiences continual growth with many new trends adorning the online world every year. Prior to going for a business website design, designers need to consider certain aspects. With considerable amount of evolution in digital marketing and online business, website designing is more focused on enhanced user experience, so that the bounce rate is reduced. With such factors in the background, let us see some of the most popular business web design trends of 2015.

Longer Scrolling Sites  

If you are a regular web user (as you must be), it may have caught your notice that all the currently published business sites have longer scrolling facility for the pages. As mobile phones become more and more popular, the websites are showing an inclination towards preferring scrolling over linking in order to display their content. This phenomenon is especially evident on the homepages. For the users, it is extremely convenient to scroll each page to arrive at the required information.

Split Screens

A number of business websites are presently creating vertical divisions in the screen in order to lay equal stress on two primary elements. Businesses which need to simultaneously promote two things are increasingly making use of split screen designs so that both the things become prominent. But this is not the sole reason behind the use of split screens. Sometimes businesses use this kind of design to convey their core strength (main service or product) through one part, while the other part conveys their skilled manpower. This sends across a very strong message.

Large Visual Headers

This has also become a very popular trend in the domain of web designing. When you come across a website, this is the first thing you view on the top portion of the homepage or other pages for that matter. It may be in the form of a static image, slider image, video, animated image or text image. These are very attractive and communicate the message quite clearly.

Hidden Menus

There are numerous business websites which prefer to portray a screen wherein the navigation is hidden. The navigation becomes visible only when there is user interaction with the element near the top left or right of the screen.

Another trend somewhat similar to the inclusion of hidden menus is the use of ghost buttons. You may have come across some action buttons needlessly distracting you as you surf through the site. Incorporation of ghost buttons draws the attention of the visitor in a subtle way.

Micro UX  

All businesses want to ensure that their website visitors are delighted. With Micro UX, it is easier to create an innovative design that would give users the experience they wish to have. Apart from making your task hassle-free, it also leads to an engaging experience.

Now that you are aware of the trends that are rocking the online world in 2015, it is time to have a look at your competitors’ sites for more ideas and betterment of your site. Contact a premier website design company in Sydney and let them know your requirements to make your business successful.

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